Is Conscious Capitalism the Future of Business?

Article by Jack Berning at Freethink

Image by Marcelo Quinan on Unsplash


Conscious Capitalism is catching on in the business world. Here’s why.

Sometimes capitalism gets a bad rap — people often associate it with notions of selfishness, immorality, and privilege. But at its core, capitalism has the power to positively change lives and even entire cultures.

That’s one of the main ideas behind a modern movement called Conscious Capitalism, which focuses on putting people first and pushing humanity forward through the heroic entrepreneurial spirit.

What Is Conscious Capitalism?

Conscious Capitalists believe that businesses don’t just exist to create profit, but also, to make a lasting positive impact on the planet. It’s not a utopian dream — it’s an opportunity to utilize new technology, modern opportunity, and increased social understanding to rise to a new standard of socioeconomic operations.

The philosophy was founded by John Mackey, the co-CEO of Whole Foods Market, and Raj Sisodia, who teamed up to author a book and start a nonprofit called Conscious Capitalism, Inc. They describe this ethical business philosophy using four tenets: