The CEO Imperative: How has adversity become a springboard to growth?

Article by EYQ & John de Yonge at Ernst & Young Global Limited

Image by Marek Piwnicki on Unsplash


Before the pandemic, many companies delayed responding decisively to new value drivers and imperatives. That’s no longer an option. The COVID-19 pandemic hastened the full-force arrival of trends already on the CEO agenda. The stakes are now existential: the latest global EY CEO Imperative survey shows the pandemic has accelerated the trajectory of organizations, and CEOs must seize this opportunity to transform and leap ahead or risk being left behind.

That’s because companies are quickly being divided into what we call “thrivers” and “survivors.” Thrivers are leaning into this pivotal moment, and outdistancing survivors in growth.

So, how do you become a thriver or get even stronger? The EY CEO Imperative Series is designed to provide critical answers and actions to reframe the future of your organization, with the CEO Imperative Study, a survey of 305 chief executives of Forbes Global 2000 companies, focused on insights to achieve sustainable growth in the long term. We believe a new DNA for successful enterprises is emerging, built around human-centered transformations that break down silos, increase agility, improve innovation, and drive toward long-term value.