Article and Image by Michael Bertolino, EY Global

Leaders will be defined by how they deliver long-term value to the human factor: employees, customers and society.

Anew year is always exciting because of the opportunities a full year ahead holds – and a new decade is even more exciting. For myself, I’ll be using 2020 and beyond to focus anew on ways to measure and demonstrate long-term value beyond traditional financial metrics to include the human factor: employees, customers and society. I’ll do this by keeping this question top of mind: “What happens when people matter most?”

As this new decade unfolds, I know we will all continue to experience transformations of leadership and management styles that acknowledge and celebrate the power of the human element to accomplish desired strategy and outcomes. For more than half a century, companies around the world have diligently followed Milton Friedman’s economic theory that “there is one and only one social responsibility of business — to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.”

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