Article and image by Ideo U

Today, uncertainty is everywhere. Businesses that have sold cars for 100 years are rethinking their strategy and planning for a future with autonomous vehicles. Our economy is in flux with automation and the loss of manufacturing jobs, tariffs impacting trade and supply chains, and the imminent effects of climate change on our environment. All that to say, this moment we’re in feels like a pretty big question mark. If that makes you a little queasy, that’s alright—but don’t hold onto that sense of fear for too long.

“The opportunity to forge completely new types of solutions and ways forward not only has never been more possible than it is today, but it’s also never been more necessary than it is today,” says Tim Brown, IDEO Chair.

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