Companies are falling in love with the idea of purpose, and what’s not to love? Done well, a corporate purpose is energizing, inspiring, and creates a shared reason for being. But is simply declaring a purpose beyond profits enough? We think not.
The Purpose Playbook is here to help companies better understand what it means to have a purpose-led organization, what makes a purpose worth having, and how to deliver on the promise of that purpose by focusing on shared value.
Shared value, a business discipline where companies use their core business to drive societal change and enhance their competitiveness, is the most powerful practice to fulfill corporate purpose aspirations. This Playbook is designed to help you bring that practice to life.
In the Purpose Playbook, you will find practices, action steps, and company examples, that will help you, the practitioner, navigate your way as you pioneer change in your company, your business ecosystem, and for society.