Author: Carolyn Tate, author of The Purpose Project, Founding Member of Conscious Capitalism Australia

After 20 years as an employee in the banking and corporate world followed by 18 years as a self-employed marketer, author and speaker, I’ve discovered that the grass is not greener on either side. I’ve discovered that my perfect livelihood, one that would fulfil my purpose, wasn’t actually found working for someone else, or in fact, working for myself.

If I have any regrets in my work-life, it is this… I wish, before leaving the corporate world, that I’d had the foresight and wherewithal to begin exploring my why starting right where I was instead of jumping ship and hoping I’d find it in my own business. (Particularly, as at the same time, I’d also separated from my husband and moved to a new home with my 3-year-old son. Talk about throwing all the balls in the air at once!)

Gloria Steinem once said “Writing is the only thing, that when I do it, I don’t feel that I should be doing something else.” That’s how I feel when I write too.  After all these years, I know that my highest purpose is to write books that truly matter. There’s nothing else I’d rather do than write. What one ‘doing word’ would you replace the word ‘writing’ with?

If I’d known 18 years ago what I know now, I could have stayed at work and still pursued a writer’s life. I could have completed a creative writing course after work hours. I could have written short articles, stories and poems. I could have learnt how to write a whole book and then how to publish it. I could have written a 50,000-word manuscript over 50 weekends.

In short, I could have become an author and remained a banker. At some point, I could have even brought my own why right into my workplace – if I’d had the mind-set to create the opportunity for it.

That’s why I love this story of Maggie, who decided to stay working at her recruitment company and to take responsibility for bringing her own why to work. Watch the video to learn more about how she did it.


Discover how to bring your own why to work with The Purpose Project Online Course. It’s a 7-step, 7-lesson course designed to get you started on your purpose now, no matter where you work. We’re excited to share Carolyn’s course with you. Her very special launch offer closes on 22 October, so be sure to jump on over now and check it out. Let us know how you go!

The Purpose Project is available for both individuals and leaders.


We can all bring our own why to work. Start now!


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