This month we bring you the latest round up of our top picks of businesses leading by example. These businesses are living examples of the four tenets of Conscious Capitalism. We hope to inspire you to find innovative ways to make your own impact to humanity through business.

#1 – WHO GIVES A CRAP

A great case study breakdown to see how toilet paper distributor Who Gives A Crap has turned our essential home products into a social and environmental cause. MORE HERE

#Purpose #Stakeholders #Culture

WhoGivesACrap case study in social procurement and impact investing.

Tanishq Jewellery connecting with the real customer.

#2 – TANISHQ JEWELLERY

Many in marketing are on auto-pilot fuelling gender and cultural stereotypes. This campaign for Tanishq Jewellery depicts the modern family well. Our conscious responsibilities must roll through into marketing too.

#Purpose #Leadership #Culture

#3 – LOLIWARE PLASTIC FREE DRINKING STRAWS

Harnessing Intelligent Seaweed Technologies to create single use items designed to disappear, LOLIWARE is poised to completely replace single-use plastics beginning with the launch of the company’s new seaweed-based straw. LOLIWARE’s Straw looks, feels and acts like plastic, but is made from 100% food grade materials.  It is designed to disappear either through composting or natural processes.

#Purpose #Leadership #StakeholderOrientation #Culture

Loliware has pioneered the world’s leading seaweed technology to replace single use plastics. MORE HERE

#Purpose #Leadership #StakeholderOrientation #Culture

Honeymaid campaign depicts the modern family.

#Purpose #Leadership #Culture

#4 – HONEYMAID

Honeymaid food company is on purpose with their latest campaign depicting real families. This market positioning is correcting bias out there and helping with inclusion.

#Purpose #Leadership #StakeholderOrientation

#5 – CHANEL: BEAUTY KNOWS NO GENDER

Chanel’s launch of male makeup products is breaking down cultural barriers. Chanel believes that beauty has no gender. This is leading the way in gender inclusion. Nice one Chanel.

#Culture #Purpose #Leadership #StakeholderOrientation

Chanel de Boy – a new range of makeup leading the way for men

#Purpose #Leadership #StakeholderOrientation #Culture

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