This month we bring you the latest round up of our top picks of businesses leading by example. These businesses are living examples of the four tenets of Conscious Capitalism. We hope to inspire you to find innovative ways to make your own impact to humanity through business.


Sports fashion table Bjorn Borg opened up a pop up store in central Amsterdam where people could swap one high for another, and trade drugs for sportswear. The premise being that exercise promotes the same chemical surges as taking recreational drugs. 

#Purpose #Stakeholders #Culture

Bjorn Borg sports label swaps drugs for new sports gear to promote exercise.

Nike contracts their first professional athlete with Cerebral Palsy.


Nike leads the way in celebrating diversity and remains true to their brand purpose. American freshman Justin Gallegos who runs half marathons for University of Oregon running club and also happens to have cerebral palsy.

#Purpose #Leadership #Culture


Passengers at the Vystavochnaya station west of Moscow can do 30 physical squats in order to earn free travel. Under the guise of a Winter Olympic build up, the program is an unorthodox cultural program to deliver a happier community, and to get people moving. The foundation belief behind this is that our physiology creates our psychology. This is a fun way to please all stakeholders.

#Purpose #Leadership #StakeholderOrientation #Culture

Winter Olympic campaign in partnership with Moscow rail creates a happy culture.

#Purpose #Leadership #StakeholderOrientation #Culture

Fungi breaks down plastic to create a more sustainable future.

#Purpose #Leadership #StakeholderOrientation


Fungi is being grown to decompose landfill waste plastic and to create a composite product. At a certain point the fungus is cooked in order to stop the growth and to harden in a desired shape. This technology may be a replacement for other materials such as leather in the future too. This is ground breaking technology that began with the design of an organic 3D printed chair.

#Purpose #Leadership #StakeholderOrientation


With research indicating that workers are only productive for under 3 hours a day, Perpetual Guardian in New Zealand trialed a 5 day week achieved in 4 working days. The day off was offered as staggered days throughout the month across the business. Results indicate reduced stress levels, improved work/life balance, and approximately 20% increase in engagement in each of multiple factors including leadership, commitment, stimulation, and empowerment. Most importantly the job performance was maintained. The intention of this change is to keep workers for longer, improve culture,  and to have happy, healthy and engaged employees.

#Culture #Purpose #Leadership #StakeholderOrientation

The 4 day work week may be more productive and produce happier workers

#Purpose #Leadership #StakeholderOrientation #Culture

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