The place for purpose-driven business

Purpose is the annual celebration of the incredible community we’re building to grow and accelerate purpose-driven business in Australia. Inspiration is on tap, new and rich experiences are explored, amazing connections are made and new ideas are hatched.

Music, nature, nonsense, wildness, excursions, reflections, a retreat, a rare treat, brain explosions and perspective shifts, all staged in beautiful surrounds. Those that come know that they’ve been part of something truly special.

Many tell us it’s the best event they’ve ever been to. Or that to call it a conference is a disservice. It’s a festival, a gathering, the ground-zero for purpose-driven businesses.

The great challenge of our times

We face a set of global issues which are harming our environment and ourselves in alarming ways. The great challenge of our time is to build and nurture sustainable enterprises which satisfy our needs and aspirations without diminishing quality of life for future generations.

With every great challenge, there is great opportunity. The time to transform capitalism as we know it is here. We are already reinventing business models, shifting corporate cultures, changing our understanding of value and reworking the role of business in society. Because we have to.

Twenty-first Century capitalism is about purpose. And Purpose is about how organisations create sustainable, meaningful and lasting value that makes the livcs of humans and our whole planet better.

The future belongs to companies that solve problems, not those that cause them

A lot of people working for businesses feel fed up and frustrated with the gap between their person set of values and those of their employer.

Check your values and humanity at the door, pick them up again on your way home. Life is messy. We get stressed, anxious, have trouble sleeping. We work too hard, we deal with conflict, we grieve. Our hearts get broken. we worry about the state of the world. You’re not alone. Your people are here.

Purpose is not only for business, it’s for individuals with shared passions to get together. It helps a lot to know there are people around you who are feeling the same way. We support people to be passionate and fearless, and give them the tools they need to succeed at doing things differently.

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